Work

Dale Cochoy

[QUOTE=Will_Heath]LOL,

, those stickers are made by and for us, they are simply another tool....I'll sell cars at invoice all day long on my lot, and get rich doing it.

There ya go folks....remember that statement next time you hear those commercials or are shown an "invoice" ( of some type) at a dealer. You heard it here.


We practice this game everyday, six days a week, you what, do it once every three to five years....sure you got us car salesmen pegged.


Yes Will, I think most shoppers do have car salesmen pegged...hence the "hammer" comment!. That's why they drop their heads or look the other way when they see a salesman coming while they are just "lookin' "
Oh, BTW folks, I forgot to mention before. NEVER go shopping, or even seriously looking, at cars without a calculator that does payment calculations for %/time rates. You'll save yourself a bunch of time. There are several sites on WWW that you can calculate figures out for you but it's a real time saver, and lie catcher, if you pop out a calculator right on site that does it.
or,
they'll be GLAD to do it for you.......

Sorry, I drug this off the "browsing bonsaitalk at work" thread.
Dale

__________________
________________________________
If you want to be Different....
You have to DO something Different!
__________________________________________

Some people NEVER take the time to do a job right the first time....
but, they always seem to make the time to do it over again...
____________________________________________
Dale Cochoy
Wild Things Bonsai Studio
Yakimono no Kokoro Bonsai Pottery
Hartville, Ohio

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Will_Heath

Dale,

No one is ever just looking, I have yet to meet a person who just likes spending spare time at car lots, if the customer is there, they are shopping. The I am just looking defense only tells the salesperson that the customer knows he can be sold easily.

All a payment calculator will do is figure the payments based on the price given, we don't make a profit on payments, we make profit on price. Forget the calculator, instead do all your research first on-line, come prepared.

If you want good down to earth advice on beating the salesman at his own game try reading professional advice like this. This is the site I recommend to all my customers, it is full of good solid advice on how to get the best deal on any car.

Now why in the world would a man who trains car salespeople give out the address to this site? It's simple really, 95% of the people who read that site will forget half and go into negotiations over confidant and then make the fatal mistake of buying more than they need. We all do this, if not we'd all be driving Yugos, after all, it is all we need. The other 5% will get the best deal of their lives and be so amazed that a car salesman gave them that site that they'll refer all family and friends to him....most won't be as savvy, lol.

Another thing to think about is that watch on your wrist or the clothing you are wearing, usually a 250% markup (comared to the usual 5% markup on new cars), never negotiated, and usually more than what you needed. Like a car we pay for our taste, not the product or else we would indeed all be driving Yugos and wearing plastic watches.

Oh and I should also mention, the dealership never loses, never! You see we just won't sell a car without a profit, period, we'll just refuse to sell. So if you have ever bought a car, there was a profit for the dealer, most likely more than you will ever allow yourself to believe.

Just some advice, now what was the topic? Oh yes, I'd better get back to work.



Will "The sale doesn't start until the customer says no" Heath

Dale Cochoy

[QUOTE=Will_Heath]Dale,

No one is ever just looking, I have yet to meet a person who just likes spending spare time at car lots, if the customer is there, they are shopping. The I am just looking defense only tells the salesperson that the customer knows he can be sold easily.

Jeez Will,
c'mon. What about the Auto shows each winter. I certainly know that me, my wife and my son ( all poor) have all "just looked" at car dealers. I suspect most others have also. "Just wanted to see the Ford GT man!"

All a payment calculator will do is figure the payments based on the price given, we don't make a profit on payments,

That's not true at all, that's why dealer loan rates are ALWAYS higher than you can get at your own bank or from something like a home equity loan. When a dealer does his "credit report" that NUMBER is just a STARTING POINT for them! A bank will actually use that number in figuring whether you are a good loan candidate at your position on the credit report. Cripe...that's why the dealer loan officer does so whell. That and warranty, and insurance, and...heck, do they still sell z-bart??

we make profit on price. Forget the calculator, instead do all your research first on-line, come prepared.

I certainly agree on doing research, but, DON'T go without the calculator...
"Lets see Mrs. Lady Customer, your loan at this rate would be about.....Do you agree to that?."

Oh and I should also mention, the dealership never loses, never! You see we just won't sell a car without a profit, period, we'll just refuse to sell. So if you have ever bought a car, there was a profit for the dealer,

I don't remember saying ANYTHING that would lead people to think they don't.

most likely more than you will ever allow yourself to believe.

You heard it folks....."We ain't makin' nuthing on this deal"!

Just some advice, now what was the topic?

Well, the topic you agreed with was the joy of making customers "Scream"....I believe

Dale

__________________
________________________________
If you want to be Different....
You have to DO something Different!
__________________________________________

Some people NEVER take the time to do a job right the first time....
but, they always seem to make the time to do it over again...
____________________________________________
Dale Cochoy
Wild Things Bonsai Studio
Yakimono no Kokoro Bonsai Pottery
Hartville, Ohio

Will_Heath

Okay, I confess, we are in business to make a profit, the secrets out.


Will

Carl_Bergstrom

Wait! I thought that was an admirable thing!

Confused,
Crow

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In love with trees

Ralph

Why would anyone finance an automobile? Maybe a bonsai but certainly not an automobile. Figure out when you intend to buy. Determine about what you intend to spend, add a percentage based on annual inflation like say 3%. Divide that up into the number of months before you will go purchase. Now you know how much you have to put into the savings account each month, so that you can buy that brand new car.

__________________
Emerging from winter slumber
Bonsai trees burst buds anew
Spring is upon us!


-Paul S.

Will_Heath

LOL, buy a new car, get 0% financing, invest that money you save into a 5 year (most loans) CD and reap the interst instead of paying it.

Hmmm, I keep a bonsai on my desk, which I swap every other day, great conversation piece and also a way to ask all these farmers here for permission to collect.


Will

ripssurf

wow carl quoted fred and will didnt disagree...lol (im not meaning to stir anything up though...)

if were talking about interest and making money on a 0% loan, why dont you just take that same amount of money, bring it to me, let me annuitize it to pay out whatever you need over the life of the loan and in the process get a higher interest rate than any bank can give you cd or not...not only that, but ill index it to inflation for you. that would give you your car payment plus a some extra money every month.

jeff

bonsaikc

Well, both Will and Dale, you make me glad I am not in the same business you are speaking of. I don't recognize the salesman you are talking about. Do I feel pressure every day, to "sell, sell, sell?" Not really. Am I in fear the customer will say "no?" Not really. Do I feel like I am doing battle? Absolutely not! If a customer is difficult, I'd rather let them buy from someone else if I have the choice. If I can't get to a win-win situation with a customer, we don't make a deal. I guess I am just lucky to work at a small, family owned dealership that has been on the same downtown corner for 75 years.


Dale, every single day we get people financed who can't get it done at their bank, and beat the rates at their banks. And why would you want to tie up the value of an appreciating asset with a depreciating one? Better than 0% financing on a car that will bury you upside-down for years, why don't you lease a car for three years and save your money?

What if I came to you with an investment opportunity that was guaranteed to lose all its value within 10 years? Would you be crazy enough to give me $30,000 for it? That's what happens when you finance or pay cash for a car. How about owning your home? Would you be foolish enough to rent a home for 30 years, then move to another rental and let the owner take advantage of the higher value?

But beyond that, the attitude that we are out to screw you is something I have to overcome every single day. You would not believe the expression on people's faces when they realize that they have just had the easiest, most enjoyable car buying experience they have ever had! So, Dale, don't come buy a Honda from me unless you have done your homework first. Don't offer me $1000 below factory invoice (of which there is only ONE), don't call me unethical to my face unless you want to be shown the door, and please don't show up with a chip on your shoulder. It only makes your experience and mine less enjoyable. It doesn't have to be so hard.

By the way, this Mike Royce is an absolute idiot, and Will, I can't believe you tell people to read that crap.

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